Our fundamental values that describe our philosophy and culture are congruent with the vision that started the courageous three generation family business in 1991 when the garage was the shipping department. Today we are known world-wide and serve 14,000 Health Food stores and major chain stores and we enjoy continual growth and success.

We Care: Dedication to Our People, Our Customers
Understanding and caring for the well-being and safety of the customers we serve is our highest priority. Quality of life and the personal health and happiness of each person who chooses our products, motivates us to excellence. We honor the diversity, talents and strength of our dedicated family of employees. Teamwork and synergy provide the most effective means of achieving our mission.

We Care: Commitment to a Sustainable Environment
We strive to be sensitive to the conservation of Earth’s resources. We honor nature, and continue to implement eco-friendly practices, such as 100% solar-powered facilities, green manufacturing, recyclable packaging and sourcing that supports organic agriculture.

We Care: Passion for Innovation
To remain a leader in the Natural Products Industry we embrace change and utilize the newest technologies & discoveries to creatively pursue new opportunities and products.

We Care: Efficiently Delivering Quality without Compromise
We consistently deliver high quality products by using premium all-natural ingredients and appealing packaging. Our factory’s efficiency and cleanliness is the result of years of experience, attention to detail, and dedication to our brand and reputation.

We Really Do Care: Giving Back
Generosity is good Karma. We share not only our humor to energize, inspire and encourage others, but we share our success in charitable worthwhile causes.